Driving innovation in catering equipment

National Marketing Campaign

Advance Catering Equipment

Advance is one of the UK's leading catering equipment distributors. Its products are used by many of the country's biggest casual dining groups and restaurant brands such as Jamie’s Italian, Pizza Hut and Carluccios.

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Repositioned the company under the Advance Smart Kitchens banner

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Fully integrated marketing campaign, 10+ channels

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On the back of a highly successful sector-focused “Smart Kitchens” campaign which Move had undertaken for Advance, the company then asked us to address their wider corporate positioning and brand awareness.

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Over a 3-year period this has included a full company re-brand, the development of a corporate website which clearly segments the different elements of their offering, printed collateral and management of their PR and social channels.


"Alex and the team have been a breath of fresh air having dealt with many marketing agencies over the years. We agree a plan and a budget and it just happens…when we agreed it should and to a consistently high standard. I see Alex and his team as an extension of my own and they never let me down. I would definitely recommend Move Marketing to associates and colleagues. In fact I already have!"

Darryl Pannell, Commercial Director, Advance Group