The B2BMarketing Blog


Discover, learn and draw inspiration from Move and the world of B2B. Review our insights, opinions, thought leadership, latest team news and B2B best practices, all in one place - The B2B Marketing Blog.

marketing strategy

Understanding the B2B buyer’s journey in digital marketing

The buyer’s journey in digital marketing is changing and your strategy should be too. Stop shouting about why your product or service is amazing and show your customers value! Nowadays, your potential customers aren’t always willing to make a purchase on a whim – especially in the B2B sector, where purchases are much more considered…

19 July 2023
inbound b2b marketing budget

5 tips for optimising your inbound B2B marketing budget

What is a good B2B marketing budget? This simple question can often seem impossible to answer, but a marketing budget can vary greatly and still be effective – as long as you’re making the most of it. According to HubSpot, 70% of marketers are actively investing in their inbound marketing, so it’s crucial that this…

23 January 2023
Move blog

The First Move: Effective B2B market landscape analysis

At Move Marketing, we believe that good B2B marketing requires a combination of creativity and strategy. That’s why we developed the 8 Moves of B2B, a marketing framework to inform in depth and well-researched marketing strategies that create real difference for businesses. Designed with our portfolio of industrial, science and technology clients in mind, the…

11 October 2022
Industrial Marketing

A Guide to Industrial Marketing

Industrial marketing is a subset of B2B marketing. It’s the promotion of goods and services from one business to another, often in complex industries. Industrial marketing is generally used amongst manufacturers, suppliers, engineers, OEMs, buyers and intermediaries. There’s a wide range of strategies used in the practice, which we’ll dive into later in the article!…

15 March 2022
B2B Marketing Strategy

8 Moves Towards a Successful B2B Marketing Strategy

In B2B marketing, the key to successful marketing is influencing businesses with potentially numerous stakeholders, as opposed to an individual. The goal is to neutralise pain points and provide solutions to problems, which demands an alternative approach to business marketing in comparison to consumer marketing.  According to a Gartner survey, 77% of B2B buyers stated…

3 February 2022
B2B PR Services Provider

What to Expect from a B2B PR Services Provider

In the world of B2B marketing, PR forms just one part of a wide array of marketing services that can be utilised to get your brand in front of your audiences. However, there’s no arguing that PR is a very specific specialism within itself.  For B2B businesses looking for marketing support, you might end up…

20 January 2022
What is content marketing?

What is content marketing and how does it work?

You may have heard the term “content is king”, but you wouldn’t be alone in wondering exactly what it means. What makes content marketing better than any other of your marketing activities? The simple answer revolves around the theory that rather than feel like they’re being ‘advertised’ to, people want quality, relevant, useful and engaging…

11 November 2021
What makes a great B2B marketing video?

What makes a great B2B marketing video?

The world of B2B is a competitive playing field, with more businesses than ever making their shot for the top. No longer a kept secret, B2B video marketing has become a must, even a non-negotiable, in a marketing strategy. Naturally, there isn’t a one-size-fits-all formula for creating the best B2B video content, especially when you…

27 October 2021
linkedin b2b marketing

Your Guide to LinkedIn as a B2B Company

One thing most people don’t know about LinkedIn, the social network for professionals, is that it’s the oldest of the major social media platforms. This year, in 2021, LinkedIn sees in its 18th birthday, after officially launching on May 5th 2003, nine months before Mark Zuckerberg launched Facebook at Harvard. Used correctly, LinkedIn has the…

20 July 2021
New Website

Presenting our new brand and website for these times of change

B2B marketing is changing. 80% of the B2B sales cycle now happens in digital settings and strategic context has become more important than ever before. To reflect these times of great change we’ve also been on a journey of our own over the last few months to better articulate, visualise and digitally present the Move…

9 July 2021
typing, writing, digital marketing

Is there a difference between physical and digital trust in B2B?

The world of B2B buying has been completely transformed in recent times, with the seeds of trust now planted digitally rather than in sales visits. 90% of the sales process is over before a salesperson even talks to a lead – therefore, digital tools and human interaction must work in harmony for a B2B business…

11 March 2021
handshake, strategy

Strategy creates a framework for building B2B trust

With trust playing such a key role in the modern B2B buyer-seller relationship, having a framework within which you can create and develop that trust is invaluable. Relationships operate in a completely different way to those between businesses and consumers and with these relationships now increasingly geared around digital encounters. A comprehensive evaluation of some…

23 February 2021

Trust supersedes everything in B2B marketing in the digital age

What is trust? The dictionary definition can be summarised as “a firm belief, faith or confidence in the reliability, truth, integrity or ability of someone or something”. Trust is a fundamental ingredient in all interpersonal relationships, whether that’s person to person, business to person or business to business. It takes time to build and yet…

28 January 2021
megaphones, loud, industrial marketing

Is marketing bigger than sales in the post-COVID industrial purchasing process?

In an industrial landscape where even complex, engineered products and services are now bought in a completely different, more remote and independently researched style than years gone by, sales needs to align itself with industrial marketing more than ever before. Over the past year or so the Coronavirus pandemic has completely shifted the communications focus…

6 January 2021
present, free digital support

Free Digital Support for Businesses Struggling Due to COVID-19

Are you self-employed or a small business struggling to respond to the Coronavirus crisis? Move strongly believes that to get through this unprecedented crisis UK businesses need to stand together. Government support will undoubtedly help, but many businesses traditionally dependent on face to face sales still need to adapt to the fast changing circumstances by…

31 March 2020

Move Marketing Celebrates Raft of New Client Wins

Manchester-based integrated B2B agency Move Marketing is celebrating a raft of new client wins, including its first ever overseas client, at the end of a year of record growth and turnover. Move recently won best Small Integrated Agency of the Year (up to 29 employees) 2019 at the Prolific North Awards, with the judges commenting…

12 September 2019
trade show booth design, event marketing, designer, mockup

Trade Show Booth Design Tips: Attract Industrial & Scientific Audiences

Given the mounting costs of travel, exhibition fees, shipping your equipment and booth costs (don’t forget the additional luxury carpet!), not to mention expenses and the staffing cost of having your team there the whole week, it is imperative that you justify such an investment and have a clear view of what success looks like…

18 June 2019

Back to Basics in B2B PR: Press Release Focus

Content and PR are key sectors within B2B. A big part of any content plan is press release development and media relations, which in unison, help maximise coverage of key news and stories. Knowing when a press release is appropriate and how to best lean on relevant news angles is an essential part of a…

15 March 2019