The B2BMarketing Blog

Discover, learn and draw inspiration from Move and the world of B2B. Review our insights, opinions, thought leadership, latest team news and B2B best practices, all in one place - The B2B Marketing Blog.

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Your Guide to LinkedIn as a B2B Company

One thing most people don’t know about LinkedIn, the social network for professionals, is that it’s the oldest of the major social media platforms. This year, in 2021, LinkedIn sees in its 18th birthday, after officially launching on May 5th 2003, nine months before Mark Zuckerberg launched Facebook at Harvard. Used correctly, LinkedIn has the…

20 July 2021

Presenting our new brand and website for these times of change

B2B marketing is changing. 80% of the B2B sales cycle now happens in digital settings and strategic context has become more important than ever before. To reflect these times of great change we’ve also been on a journey of our own over the last few months to better articulate, visualise and digitally present the Move…

9 July 2021

Is there a difference between physical and digital trust in B2B?

The world of B2B buying has been completely transformed in recent times, with the seeds of trust now planted digitally rather than in sales visits. 90% of the sales process is over before a salesperson even talks to a lead – therefore, digital tools and human interaction must work in harmony for a B2B business…

11 March 2021

Strategy creates a framework for building B2B trust

With trust playing such a key role in the modern B2B buyer-seller relationship, having a framework within which you can create and develop that trust is invaluable. Relationships operate in a completely different way to those between businesses and consumers and with these relationships now increasingly geared around digital encounters. A comprehensive evaluation of some…

23 February 2021

Trust supersedes everything in B2B marketing in the digital age

What is trust? The dictionary definition can be summarised as “a firm belief, faith or confidence in the reliability, truth, integrity or ability of someone or something”. Trust is a fundamental ingredient in all interpersonal relationships, whether that’s person to person, business to person or business to business. It takes time to build and yet…

28 January 2021

Is marketing bigger than sales in the post-COVID industrial purchasing process?

In an industrial landscape where even complex, engineered products and services are now bought in a completely different, more remote and independently researched style than years gone by, sales needs to align itself with industrial marketing more than ever before. Over the past year or so the Coronavirus pandemic has completely shifted the communications focus…

6 January 2021

Free Digital Support for Businesses Struggling Due to COVID-19

Are you self-employed or a small business struggling to respond to the Coronavirus crisis? Move strongly believes that to get through this unprecedented crisis UK businesses need to stand together. Government support will undoubtedly help, but many businesses traditionally dependent on face to face sales still need to adapt to the fast changing circumstances by…

31 March 2020

Move Marketing Celebrates Raft of New Client Wins

Manchester-based integrated B2B agency Move Marketing is celebrating a raft of new client wins, including its first ever overseas client, at the end of a year of record growth and turnover. Move recently won best Small Integrated Agency of the Year (up to 29 employees) 2019 at the Prolific North Awards, with the judges commenting…

12 September 2019

Trade Show Booth Design Tips: Attract Industrial & Scientific Audiences

Given the mounting costs of travel, exhibition fees, shipping your equipment and booth costs (don’t forget the additional luxury carpet!), not to mention expenses and the staffing cost of having your team there the whole week, it is imperative that you justify such an investment and have a clear view of what success looks like…

18 June 2019

Back to Basics in B2B PR: Press Release Focus

Content and PR are key sectors within B2B. A big part of any content plan is press release development and media relations, which in unison, help maximise coverage of key news and stories. Knowing when a press release is appropriate and how to best lean on relevant news angles is an essential part of a…

15 March 2019