The B2BMarketing Blog

Discover, learn and draw inspiration from Move and the world of B2B. Review our insights, opinions, thought leadership, latest team news and B2B best practices, all in one place - The B2B Marketing Blog.

Industrial Marketing

A Guide to Industrial Marketing

Industrial marketing is a subset of B2B marketing. It’s the promotion of goods and services from one business to another, often in complex industries. Industrial marketing is generally used amongst manufacturers, suppliers, engineers, OEMs, buyers and intermediaries. There’s a wide range of strategies used in the practice, which we’ll dive into later in the article!…

15 March 2022
B2B Marketing Strategy

8 Moves Towards a Successful B2B Marketing Strategy

In B2B marketing, the key to successful marketing is influencing businesses with potentially numerous stakeholders, as opposed to an individual. The goal is to neutralise pain points and provide solutions to problems, which demands an alternative approach to business marketing in comparison to consumer marketing.  According to a Gartner survey, 77% of B2B buyers stated…

3 February 2022
B2B PR Services Provider

What to Expect from a B2B PR Services Provider

In the world of B2B marketing, PR forms just one part of a wide array of marketing services that can be utilised to get your brand in front of your audiences. However, there’s no arguing that PR is a very specific specialism within itself.  For B2B businesses looking for marketing support, you might end up…

20 January 2022
What is content marketing?

What is content marketing and how does it work?

You may have heard the term “content is king”, but you wouldn’t be alone in wondering exactly what it means. What makes content marketing better than any other of your marketing activities? The simple answer revolves around the theory that rather than feel like they’re being ‘advertised’ to, people want quality, relevant, useful and engaging…

11 November 2021
What makes a great B2B marketing video?

What makes a great B2B marketing video?

The world of B2B is a competitive playing field, with more businesses than ever making their shot for the top. No longer a kept secret, B2B video marketing has become a must, even a non-negotiable, in a marketing strategy. Naturally, there isn’t a one-size-fits-all formula for creating the best B2B video content, especially when you…

27 October 2021
linkedin b2b marketing

Your Guide to LinkedIn as a B2B Company

One thing most people don’t know about LinkedIn, the social network for professionals, is that it’s the oldest of the major social media platforms. This year, in 2021, LinkedIn sees in its 18th birthday, after officially launching on May 5th 2003, nine months before Mark Zuckerberg launched Facebook at Harvard. Used correctly, LinkedIn has the…

20 July 2021
New Website

Presenting our new brand and website for these times of change

B2B marketing is changing. 80% of the B2B sales cycle now happens in digital settings and strategic context has become more important than ever before. To reflect these times of great change we’ve also been on a journey of our own over the last few months to better articulate, visualise and digitally present the Move…

9 July 2021

Is there a difference between physical and digital trust in B2B?

The world of B2B buying has been completely transformed in recent times, with the seeds of trust now planted digitally rather than in sales visits. 90% of the sales process is over before a salesperson even talks to a lead – therefore, digital tools and human interaction must work in harmony for a B2B business…

11 March 2021

Strategy creates a framework for building B2B trust

With trust playing such a key role in the modern B2B buyer-seller relationship, having a framework within which you can create and develop that trust is invaluable. Relationships operate in a completely different way to those between businesses and consumers and with these relationships now increasingly geared around digital encounters. A comprehensive evaluation of some…

23 February 2021

Trust supersedes everything in B2B marketing in the digital age

What is trust? The dictionary definition can be summarised as “a firm belief, faith or confidence in the reliability, truth, integrity or ability of someone or something”. Trust is a fundamental ingredient in all interpersonal relationships, whether that’s person to person, business to person or business to business. It takes time to build and yet…

28 January 2021