As our world becomes increasingly digital, it’s important to keep on top of the latest trends within B2B digital marketing. Competition is hard enough without losing out to a company whose digital strategy is more up to date. The Move team are B2B digital experts, fusing together Martech, educated experimentation and multichannel marketing to create the perfect B2B digital marketing strategy for your business.
Just like eyes are the window to the soul, websites are the window to your business. It’s common practice for professional buyers to check out your website before considering you for potential business. With this in mind, it’s crucial for your company’s website to show the best of you and provide that all-important credibility.
The Move web designers are fully user-focused, providing our clients with professional landing pages, websites, apps and e-commerce sites. In the digital age, your website must be mobile-friendly, users won’t wait for your site to load and most likely won’t return if they’ve had a bad experience. Remember, it takes 0.05 seconds for users to make a decision about your website.
Our websites are made with UX design and UI design in mind. They are also built to convert and are fully integrated with analytics tools for tracking meaningful interactions. Seeing is believing, have a look at some examples here.
Search engine optimisation, or SEO, is a practice with the goal of getting traffic to your website organically and improve your search engine rankings. Developing and maintaining strong organic visibility is a tried, tested and proven way towards growth. Understanding how search engines work in the B2B space can come with challenges. There are distinct differences in how to approach a B2B SEO strategy when compared to that of a B2C company and integrating this with your content strategy is increasingly important in B2B.
There are four main pillars of SEO, which apply to B2B and B2C, wherever you are in the world. These are Technical SEO, Content, On-page SEO and Off-page SEO. It’s important to consider these four pillars as ongoing strategies, rather than tick boxes. SEO is essentially the beast that never sleeps.
Move’s SEO strategy involves thorough keyword research, building both internal links and external links, page optimisation, focusing on user experience, improving local SEO (wherever you may be in the world), with all SEO best practices.
Digital advertising today is what handing flyers out to a customer on the street corner was 20 years ago. You’re putting investment into letting your target audience know you’re here and making some noise about it. Your digital ad is the flyer or poster that grabs attention. It will lead those who are interested over to your window display, or in this case, your landing page.
At Move, we strive to bring businesses together and create a connection that will last. By understanding who your audience is and where they are, we can bring you face-to-face, or screen-to-screen with them. We specialise in LinkedIn advertising, but also look to Facebook, Twitter and PPC (pay per click advertising) to boost our clients’ visibility.
Having a fully integrated marketing plan can set your business heads and shoulders above the competition. We make sure you’re appearing in targeted search queries across different types of media channels and as a global B2B agency we don’t shy away from unknown territories. Wherever your target audience is, you will be too.
Email marketing isn’t a new trick, yet it continues to prove effective within B2B marketing. Using emails as part of your overall strategy can be a powerful tool, unlike other digital mediums you can completely control your audience list.
At Move, we provide a full email marketing service. From solid strategies and creative content, to design, build and distribution, we have every step covered. Email marketing doesn’t need to be an afterthought. It’s time to raise the bar and let your email campaigns stand out, whilst nurturing those leads with engaging, personalised content. Say hello to healthy open rates and increased click-through rates.
A solid B2B email marketing plan should involve email automation. This is so you can reach out to the right people, with the right message, at the right time. By tying content marketing hand in hand with email marketing, our strategy will provide triggered workflows to create a healthy funnel. This way we can turn potential clients into long term B2B buyers.
Creating innovative B2B campaigns is what we do best, however, we don’t expect our clients to just take our word for it. All Move clients can expect a quarterly marketing report so that you can see for yourself how things are really going and how your strategy is working out. We gather marketing data and metrics from Google Analytics and a host of other digital channels, allowing you to see the logic behind the strategy and the real return on investment.