B2B Strategy at Move
When looking for someone to collaborate with, it needs to be a partner you can trust. We know it’s important to work with speed, accuracy and impact. Our aim is to help B2B companies understand their target audience so that we can deliver transformational multichannel campaigns that truly resonate.
Our unique, multi-award-winning “8 Moves of B2B” offers a world-class strategic planning framework specifically engineered for B2B, ensuring an objective solution every time. This approach has been established from 20 years of knowledge plus tried and tested B2B marketing planning processes and strategies. We keep this at the heart of our services so that we can provide clear and objective campaigns, each and every time.
The approach we take as a B2B marketing agency is grounded in strategy, development and creativity. We pride ourselves in being full service, from putting groundbreaking marketing campaigns in front of decision-makers to conducting thorough audits, research and reports. We use a mix of content marketing, strategic PR, digital marketing, original graphic design and web development to give your company a B2B marketing strategy that is the right fit.
Comprehensive marketing plans that enable better engagement and raised awareness.
A good marketing partner needs to be able to utilise all of the tools within the marketing armoury and choose the best combination for each unique client brief. Our goal is to gain better engagement and raised awareness for our clients. From complete digital marketing and PR to exhibitions, and everything else in between, we make sure we’re at the cutting edge so you can be too.
Our 8 Moves of B2B delves into routes to market, macro-environment factors, competitor positioning, value propositioning development and the identification of thought leadership angles. Our 12 to 18-month action plan goes into forensic detail of channels and user experience, providing you with something that is cost-driven, effective and will support lead generation.
Shorter strategic baseline reviews that inspire loyalty and sales return.
Many clients from the industrial, science and technology sectors come to us with a specific problem around conversion. Often a decent level of awareness and engaged prospects doesn’t lead to instant conversion, the lack of fluency and focus in middle-of-the-funnel activity can fail to convert leads into sales.
Our shorter strategic baseline reviews how the current marketing and sales return are interacting and whether or not this is inspiring loyalty. By conducting snapshot research of your market, competitors and positioning, we can build a programme of activity, usually stretching over 9 to 12-months. This programme is solely designed to supercharge your sales conversions, remove any search engine pain points and turn an audience into B2B buyers.
Single global campaigns and product launches that increase new sales.
Move can really help you take off, look to us for one-off global campaigns or product launches for sale boosting benefits and market leadership. Our extensive experience in global industrial B2B product launches and sector-focused campaigns has allowed us to perfect messaging and communication that fits within the industry. As we have a global focus, we can offer several different languages across multiple channels, so you can communicate with all potential customers.
The power of digital has completely changed our world, making it smaller than ever before, yet with bigger opportunities. SME industrial and scientific companies can be more expansive with their campaigns and product launches, no longer needing to shy away from vibrant or clever B2B online strategies. Given a typical timeframe of three to six months, Move can ignite your launch.