Industrial Marketing Agency
Your specialists in industrial marketing
A trusted marketing partner for B2B
global industrial companies
At Move, our specialty lies in industrial marketing. From working with blue
chip organisations to transforming the marketing efforts of SMEs, we are
a truly end-to-end B2B industrial marketing agency.
We’re experts in:
Navigating
rapid industry change
Understanding
your audience
Integrating
marketing and sales
The Brief
The company needed a specialist industrial marketing agency with knowledge of manufacturer marketing to develop a series of marketing campaigns that would bring attention to their key product lines. This began with the promotion of the new features of a product that could help in industrial settings during COVID-19 lockdowns.
Early in the pandemic, Extronics added new features to the iTAG X30. The new additions made the product ideal for ensuring social distancing in work and plant environments. The wearable product, which now emits a beeping sound when two workers are standing within 2 metres of one another, was created to help provide a COVID-secure setting for users.
Ultimately, the objectives of this initial campaign in early 2021 were to drive awareness of the product and to get more visitors on the product landing page to initiate the customer journey.
The Solution
Starting with the development of a strategic marketing baseline, we developed an integrated approach to marketing this industrial wearable product. The ongoing plan includes the utilisation of a range of digital marketing channels and techniques, including web design, emails, organic social media, digital advertising and web explainers.
Through the course of 2021 we are in the process of developing a range of other campaign strategies and creating content and lead generation strategies aimed at positioning Extronics as a thought leader and reaching its target audiences in key sectors.
Testimonial
I have worked with the Move Marketing team for several years. For a B2B business operating on 6 to 12 month sales cycles, it was critical we found a partner that understood the nuances of marketing to a technically minded audience. Move’s team are skilled at helping us develop campaign plans and leveraging our experience to help position the Extronics brand and message to our customers. I would recommend any B2B manufacturer looking for marketing support to have a chat with Alex and his team.
Stuart Milne, Marketing Communications Manager, Extronics
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How do industrial businesses approach marketing?
We have our finger to the pulse of the UK industrial marketing sector, collecting insights into how attitudes to marketing have changed since the start of the pandemic.
The 8 Moves of B2B
Our unique “8 Moves of B2B” strategic planning framework has been specifically designed for complex industries.
Discover how to quantify the value of marketing for your organisation, improve alignment between sales and marketing and build trust in your brand.
How we ensure industrial marketing success
Plan
Our unique “8 Moves of B2B” framework underscores our award-winning industrial marketing strategies
Implement
We translate your strategic plan to tactical actions that boost your brand across multiple digital channels
Track
Our bespoke reports and updates ensure that your campaigns are continuously optimised and effective
Talk to us about your industrial marketing strategy
Book a call with Alex
Book an initial 30-minute discovery call with our
Founder and MD, Alex Cairns.
On the call we will discuss your key industrial marketing challenges and goals and how to make sure you have a strategy that aligns with these.
How our specialist industrial knowledge benefits you
Over the years, we’ve gained the experience and understanding to navigate the industrial marketing climate with confidence. Our expertise means that we can help you to:
- Develop strategic industrial marketing plans
- Resonate with your target audience
- Drive sales and brand awareness
As an integrated industrial marketing agency, our marketing approach encompasses search engine optimisation, content, social media and more, to generate campaigns that make a difference for your industrial business.
Whatever the goal, we’ll apply the strategy to help you get there.
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