Case Study: Centriforce
With over 40 years of industry expertise, Centriforce has pioneered innovative manufacturing practices in producing damage prevention solutions designed to protect people, assets, and infrastructure. The company is also one of the UK’s leading recycled plastic manufacturers with industry-leading products.
48%
increase in organic sessions YoY
74%
of all sessions are driven by organic sessions
98%
increase in average session duration YoY
The Brief
Aiming to increase brand recognition and build on its market position, Centriforce approached Move to develop a marketing strategy that could match the performance of its products. Using our unique ‘8 Moves of B2B’ framework, we created an in-depth, quantifiable and effective marketing strategy tailored to Centriforce’s needs.
The company required a structured plan across brand and product positioning, inbound and outbound marketing, website improvements and support for growth into European markets. While its flagship product, Stokbord®, had strong recognition, the wider Centriforce brand and product portfolio lacked visibility, something the company was keen to address.
The Solution
We began by getting under the skin of the business, identifying gaps in brand structure, market engagement and the alignment between sales and marketing. Rather than overhauling what was already working, we built on the strong equity of Stokbord®, refining the wider brand architecture to bring consistency across the full product range and positioning Centriforce as a broader provider of recycled plastic solutions.
We then focused on strengthening the company’s digital presence, improving UX and SEO to make the website clearer, more engaging and conversion-focused for target audiences. Over the past year, these enhancements have delivered a sustained upward trend in organic search performance, with monthly organic sessions rising from 910 in June 2024 (44.67% of sessions) to over 1,350 in March 2025 (72.15%) and 74.74% in April. This growth demonstrates not only improved visibility in search engines but also increased authority and relevance.
Alongside digital improvements, we developed a suite of purposeful content and assets, including product demo videos, case studies, brochures, market reports and sales tools, arming the sales team with materials to generate and nurture leads.
A standout moment was the launch of a dedicated ESG campaign, helping Centriforce communicate its sustainability journey and net-zero ambitions. We created a bespoke ESG report based on their latest audit, supported by a landing page that housed the story in a digestible, engaging way. We also promoted this via organic social and PR – the campaign resonated strongly, gaining coverage and building interest among clients where sustainability credentials are a key decision factor.
The Results
Centriforce now benefits from a clearly defined marketing strategy, a more cohesive brand presence and a stronger link between digital activity and business goals. Having implemented this over a period of three years we continue to work in close partnership as an extension of the company’s marketing team.
Website performance has improved substantially, with organic traffic growth of nearly 50% YoY and organic search now driving three-quarters of all sessions. Campaigns are opening opportunities in priority markets, with ISLs beginning to flow through and a pipeline of prospects building.
Meanwhile, the new ESG positioning has attracted positive attention from both existing and prospective clients, supporting Centriforce’s growth across new sectors and European markets.
Testimonial
“Having worked with Move Marketing for over five years, I can highly recommend their services.
We have seen significant progress in our branding, website, videography, and visual presentations, and Move has been instrumental in supporting this part of our business.
We work closely with Daniella Russon (Senior Account Manager) and Max England (Design) and hold regular biweekly meetings to keep us on track.
The team at Move are conscientious, hardworking, and extremely talented in what they do.”
– Jonathan Pearce, CEO, Centriforce