Case Study: CVE

Cambridge Vacuum Engineering (CVE) manufactures and distributes vacuum engineering technologies to other manufacturers around the world. Its products are used in heavy process industries to weld together thick section joints on a huge variety of products. Think everything from wind turbines to civil engineering projects!

Campaign reach of over two million 

60 leads of £1m+ capex pieces of equipment 

The Brief

Cambridge Vacuum Engineering approached Move to help with the international product launch of an innovative piece of electron beam welding technology, set to revolutionise the sector. The sales process for this equipment is incredibly complex and high-cost (with one product selling at over one million pounds). Build time also takes around six months and the entire sales process typically takes a further 18 months. With this in mind, it was key to highlight the overarching benefits and cost-savings associated with this complex, yet transformational product.

The Solution

After establishing a clearly defined strategy and researching the optimal geographic markets and industry sectors, we executed a comprehensive integrated marketing campaign. The industrial marketing campaign covered more than 20 different channels, seven languages, placement of over 100 trade adverts and a carefully managed and tracked drip feed of core campaign messages across multiple platforms.

Over the course of six months, we achieved a global ad reach of more than two million. More importantly, we successfully passed over 60 global leads, ensuring the delivery of a multimillion pound future sales pipeline.