Case Study: Dantec
Dantec is a leading global manufacturer of composite hoses used for fluid and chemicals transfer. Its products are used everywhere from ports to chemical plants and even on the fuel tankers which refuel your local petrol station.
20%
increase in company revenues
Multichannel new product launch
The Brief
The company needed to transform its marketing effort and improve its communication with potential customers. This, in turn, would help boost brand awareness and positive engagement with customers and prospects.
The Solution
This has led to the introduction of a comprehensive multi-channel oil and gas sector marketing campaign using a range of online and offline channels in order to better promote Dantec’s technical excellence. This message runs alongside the promotion of the company’s full range of award-winning products.
Initially developing a new website for the company, we then moved on to a strategic marketing audit of Dantec’s position in the market, as well as an evaluation of future market trends and competitor positioning.
Highlights have included a major new product launch, production of stands at a number of global oil and gas sector exhibitions and the development of distributor “attack packs”, designed to enhance distributor loyalty and build sales growth through existing relationships.
Testimonial
Dantec have dealt with Alex and the Move team for several years. In that time they have helped us get our message to market and expand our customer base around the world. We look forward to the next several years working together.
Jon Loach, Managing Director, Dantec
