Case Study: Delta Scientific
Delta Scientific is a Canadian distributor of high quality lab products for scientific, pharmaceutical and medical applications. Focused mainly on markets in Canada and North America, the company specialises in chemicals, consumables, equipment and ICP & ICP-MS components.
102%
increase in online sales
43%
Increase in total sales
688%
ROI from paid campaigns
The Brief
The company approached Move with a view to a comprehensive overhaul of its entire science marketing strategy in order to reposition itself within the highly competitive North American lab equipment marketplace. Delta Scientific needed an expert B2B agency to help the brand evolve and come to life. Ultimately, the task at hand was to create a new marketing strategy to define the way forward.
This included building a new website with eCommerce functionality and a marketing plan to both help raise brand awareness and drive traffic to the new website.
The Solution
Our first port of call was to lean into our unique “8 moves of B2B” strategic planning framework to understand where the brand was and where it needed to be in terms of engaging with its target audience of key decision makers and B2B buyers. This included market and competitor analysis, as well developing B2B brand and channel strategies that would the development of a fully integrated marketing campaign.
Move has since completed a rebrand for Delta as well as building a brand new e-commerce website for the company’s 500,000 products and rolling out a range of new digital assets, social channels, web explainers, PR, automated campaigns and other integrated drip-feed marketing activity. The campaign content is reaching an international audience across Canada, the USA and Central America.
The implementation of this international B2B marketing approach has been transformational for Delta Scientific, with the company increasing its employee headcount by 40% since first working with Move.
Testimonial
Move Marketing has been nothing short of amazing to work with. Each member of the Move team has been friendly, knowledgeable, and professional throughout our experiences with them. We’ve entrusted Move with the strategy and creation of all of our digital and marketing content for the past few years and we look forward to continuing to work with them in the future.
David McGuinness, Marketing Specialist, Delta Scientific
