Case Study: Extronics
Extronics has been helping customers in hazardous areas and harsh industrial environments to work smart, safe, and connected for nearly 30 years. Its world class Wireless, RTLS, Auto ID and Engineering products help clients in the Process, Oil and Gas, Chemical, Pharmaceutical and Mining industries.
The company needed a specialist industrial marketing agency with knowledge of manufacturer marketing to develop a series of marketing campaigns that would bring attention to their key product lines. This began with the promotion of the new features of a product that could help in industrial settings during COVID-19 lockdowns.
Early in the pandemic, Extronics added new features to the iTAG X30. The new additions made the product ideal for ensuring social distancing in work and plant environments. The wearable product, which now emits a beeping sound when two workers are standing within 2 metres of one another, was created to help provide a COVID-secure setting for users.
Ultimately, the objectives of this initial campaign in early 2021 were to drive awareness of the product and to get more visitors on the product landing page to initiate the customer journey.
Starting with the development of a strategic marketing baseline, we developed an integrated approach to marketing this industrial wearable product. The ongoing plan includes the utilisation of a range of digital marketing channels and techniques, including web design, emails, organic social media, digital advertising and web explainers.
Through the course of 2021 we are in the process of developing a range of other campaign strategies and creating content and lead generation strategies aimed at positioning Extronics as a thought leader and reaching its target audiences in key sectors.
I have worked with the Move Marketing team for several years. For a B2B business operating on 6 to 12 month sales cycles, it was critical we found a partner that understood the nuances of marketing to a technically minded audience. Move’s team are skilled at helping us develop campaign plans and leveraging our experience to help position the Extronics brand and message to our customers. I would recommend any B2B manufacturer looking for marketing support to have a chat with Alex and his team.Stuart Milne, Marketing Communications Manager, Extronics