Case Study: Hitachi High-Tech Analytical Science
Part of the multinational Japanese blue chip, Hitachi High-Tech Analytical Science specialises in high-tech analysis solutions, designed to meet the tough challenges of a rapidly evolving industrial sector. Its range of laboratory-based and robust high-performance in-field testing instruments deliver materials and coatings analysis that adds value throughout the production lifecycle, from raw material exploration to incoming inspection, production and quality control to recycling.
The Brief
The company was looking for an agency with deep scientific and industrial sector knowledge to help with its industrial marketing effort and support the in-house global marketing team. Specifically, one that could help with strategic and ad-hoc technical copywriting and design work across a range of marketing channels.
Our work with Hitachi High-Tech Analytical Science is based on an innovative approach to its international B2B marketing activity, bringing a creative flair to both marketing copy and visuals while working within the constraints of clearly defined brand guidelines.
The Solution
Move is well versed in quickly adapting to the demands of more technical products or services. So far, we’ve worked on the back of the company’s existing industrial marketing strategy to inject strategic creativity and imagination into a range of product brochures, campaign landing pages, mailer campaigns and visual assets such as social media and digital ad graphics.
We’re continuing to work on a range of new international B2B campaign materials with the company aimed at maximising lead generation amongst their global target audience.
Testimonial
“The Move team has been a pleasure to work with from day one. Move has delivered creative designs for a number of campaigns across print and digital channels both in Europe and around the world.”
Laura Phimister, Global Marketing Communications Manager and EMEA Marketing Lead, Hitachi High-Tech Analytical Science
