Case Study: Ionic
Ionic Information is a financial technology company based in London, UK. Its software products include ShareScope, an innovative stock market analysis tool, and Alpha Terminal, a financial and stocks analysis platform. Alpha Terminal makes it easier to access and interpret market data by enabling investment professionals to analyse and monitor market information on a single platform.
The company needed a B2B marketing agency with knowledge of technology marketing and software marketing to help grow the Alpha Terminal user base. The platform, which combines fast performance with multi-asset coverage, needed better brand awareness to meet its growth objectives. A market-leading range of features alongside the company’s focus on customer service would be used to incentivise the switch in this FinTech digital marketing campaign.
Following the development of a strategic marketing baseline, we implemented a comprehensive campaign which began with a new slogan and visual look and feel. The wider integrated marketing campaign then saw the development of a landing page build, email marketing programme, social media and digital ad execution, as well as a wider range of digital marketing channels.
A big part of incentivising sign-ups to the platform was the offer of a free trial. This gave the target audience an opportunity to experience the benefits of Alpha Terminal first hand, encouraging the switch from their current supplier and resulting in a major uplift in the number of business “seats” switching to Alpha Terminal.