Case Study: SSE
SSE Energy Solutions is a subdivision of the UK big 6 energy company, SSE. The company provides utility networks, infrastructure and smart platform services to businesses and the public sector through a whole system approach to create value for its customers. The company’s Energy Solutions division uses industrial marketing strategies to reach B2B buyers within its business customer base.
The Brief
SSE approached Move with a view to providing a turnkey B2B trade show solution for its appearance at the CIH Housing exhibition. There was a really tight turnaround of just four weeks for design, production and delivery of the 20 square metre stand.
The Solution
Move worked closely with the SSE marketing team to use its B2B marketing expertise and knowledge of the target audience in creating a 3D visual of how the stand would look. This was alongside developing creative messaging, which would get across the core company messages around energy efficiency and supporting advisory services. The company was hugely impressed with the stand’s impact. It garnered a record number of stand visitors and qualified leads for SSE at this event. It has consequently commissioned Move to undertake the production of its first major post-pandemic trade show stand at CIH Housing 2021 in September 2021.
Testimonial
Fantastic work by the Team at Move Marketing led by Alex Cairns. They hit the spot with the delivery of our brief, under budget and on an incredibly tight timeline of 3 weeks. The end result is superb. Exceptional service from Move Marketing, thanks to all of you.
Neil Donald, Head of SSE Energy Solutions LTDdfellow
