Ebflow Campaign
Cambridge Vacuum Engineering
CVE manufactures and distributes vacuum engineering technologies to other manufacturers on a global basis. Its products are used in heavy process industries to weld together thick section joints on a huge variety of products, everything from wind turbines to civil engineering projects.
Global ad reach of 2 million+
Fully integrated marketing campaign, 10+ channels
60 global leads of £1m+ capex pieces of equipment in 6 months
CHALLENGE
The company approached Move to help them with the international product launch of an innovative piece of electron beam welding technology which is set to revolutionise the sector. The sales process for this equipment is incredibly complex with cost being over one million pounds, build time taking 6 months and the entire sales process typically taking a further 18 months.
OUR SOLUTION
After establishing a clearly defined strategy and researching the optimal geographic markets and industry sectors we have begun to put the many foundations in place for a comprehensive integrated marketing campaign. This is being implemented over a six-month period in early 2018, encompassing more than 20 different channels, 7 languages, placement of over 100 trade adverts and a carefully managed and tracked drip feed of core campaign messages across multiple platforms.
