The ultimate in fire-safe hose technology
As part of a series of product-focused campaigns for our client Dantec, they were looking to undertake a global product launch for their revolutionary fire-safe composite hose for fuel and chemicals transfer.
Pioneered by Formula 1, the fire-safe product is a rare innovation for the sector and Dantec is the only composite hose manufacturer who provide the premium product.
Fully integrated marketing campaign, 5+ channels
Global product launch completed over a 6-month campaign
Although invented many years ago, the product had never taken off or been effectively and consistently marketed. Dantec charged Move with creating a global buzz around the product.
Using our knowledge from previous campaigns we developed a full programme including web explainer, brochure, logo development, case studies, press releases as well as building exhibition stands in Holland and the UK showcasing the fire-safe hose.