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The ultimate in fire-safe hose technology

Fire-safe

Dantec

As part of a series of product-focused campaigns for our client Dantec, they were looking to undertake a global product launch for their revolutionary fire-safe composite hose for fuel and chemicals transfer.

Pioneered by Formula 1, the fire-safe product is a rare innovation for the sector and Dantec is the only composite hose manufacturer who provide the premium product.

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Fully integrated marketing campaign, 5+ channels

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Global product launch completed over a 6-month campaign

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Challenge

Although invented many years ago, the product had never taken off or been effectively and consistently marketed. Dantec charged Move with creating a global buzz around the product.

Solution

Using our knowledge from previous campaigns we developed a full programme including web explainer, brochure, logo development, case studies, press releases as well as building exhibition stands in Holland and the UK showcasing the fire-safe hose.

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