Green Production Campaign
Goodfellow Cambridge
Ahead of the market in product innovation, our client Goodfellow’s Green production range is a set of research materials which uses environmentally sound processes to conserve energy and natural resources. The materials used within this specialist range are a core development area of the Goodfellow brand.
Instant product recognition with a huge increase in product sales
Over 27,000 attendees at DesignJunction
Open rate of 30%+ on email marketing campaign
CHALLENGE
Goodfellow appointed us to create a comprehensive, multi-channel campaign which helps answer the questions the world faces on ‘going greener together.’ The whole thought process behind the campaign was to encourage and create brand awareness surrounding the use of ‘green materials.’ A sub-brand was required as a starting point as well as a range of visually impactful materials.
OUR SOLUTION
We created an array of traditional and digital content, from a brochure to social content, emails and a web explainer. The visually appealing brochure is printed on recycled paper and has a distinctive look which sets it apart from other print items we’ve created for Goodfellow. A web explainer captures the environmental facts we’ve used and hones in on the message that we need to be more environmentally conscious. The materials that are available within the campaign were also used within the high-profile DesignJunction exhibition in London which focused on the discovery of new trends, brands and products on the market. We produced a state of the art “garden of materials” themed stand at the show.
