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World leading
petrochemical solutions

Global Marketing Campaign

Dantec

Dantec is a leading global manufacturer of composite hoses used for fluid and chemicals transfer. Its products are used everywhere from ports to chemical plants and even on the fuel tankers which refuel your local petrol station.

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Exhibition production executed across Europe

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Marketing material promoted in 10 different languages

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Challenge

We have been working with Dantec to transform their marketing effort, improve their marketing tools and the way in which they communicate with potential customers. Initially developing a new website for the company, we have since completed an audit of their position in the market as well as evaluation of future market trends and competitor positioning.

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Solution

This has led to the introduction of a comprehensive multi-channel approach using a range of online and offline channels in order to better promote Dantec’s technical excellence and their full range of award-winning products. Highlights have included a major new product launch, production of stands at a number of global oil and gas exhibitions and the development of distributor “attack packs” designed to enhance distributor loyalty and build sales growth through existing relationships.