10 green bottles
National marketing campaign
Newhey Carpets are a leading British manufacturer of contract carpets for the hotel, leisure and entertainment sectors. Applying more than 40 years of manufacturing and technical excellence, the company constantly embraces the very latest production techniques in order to deliver reliable, high performance products to its global customer base.
Global product launch completed over a 6-month campaign
25 pieces of free PR distributed, valuing £27,000
PR reach of 65,000+
The company had stalled in terms of its marketing and sales development, and required a strategic baseline from which it could compete, as well as the specialist marketing skillsets to support the implementation of a long term plan.
After producing a comprehensive marketing plan, part funded by the Manufacturing Advisory Service, Move then undertook a complete overhaul of the B2B international marketing function on behalf of Newhey. This included stand production at design-focused exhibitions in London, the creation of various websites and digital content, sub-brand development, press and media copywriting and distribution, social media management, email marketing and a range of product and corporate brochures.