Building distribution through rewards
National marketing campaign
All over the world, German-headquarted Roto is synonymous with innovative, individual and secure hardware systems that increase the added value of windows and doors for people. A global leader in the manufacture of hardware technology for windows and doors, the company boasts worldwide sales of more than 700 million euros and over 5000 employees.
Fully integrated marketing campaign, 5+ channels
Over 500 distributors signed up to rewards programme
Faced with much larger and well-established brands in the UK market, Roto required a different approach from its traditional stronghold markets across Central and Eastern Europe. The company approached Move with a specific challenge to build loyalty and repeat business amongst its growing distributor base.
Move has been instrumental in positioning the Roto brand in the UK marketplace via the development of a range of promotional campaign materials. This included a distributor rewards campaign online portal as well as associated exhibition material, print collateral and a comprehensive supporting PR and social campaign.