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Building distribution through rewards

National marketing campaign

ROTO

All over the world, German-headquarted Roto is synonymous with innovative, individual and secure hardware systems that increase the added value of windows and doors for people. A global leader in the manufacture of hardware technology for windows and doors, the company boasts worldwide sales of more than 700 million euros and over 5000 employees.

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Fully integrated marketing campaign, 5+ channels

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Over 500 distributors signed up to rewards programme

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Challenge

Faced with much larger and well-established brands in the UK market, Roto required a different approach from its traditional stronghold markets across Central and Eastern Europe. The company approached Move with a specific challenge to build loyalty and repeat business amongst its growing distributor base.

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B2B Marketing background image

Solution

Move has been instrumental in positioning the Roto brand in the UK marketplace via the development of a range of promotional campaign materials. This included a distributor rewards campaign online portal as well as associated exhibition material, print collateral and a comprehensive supporting PR and social campaign.