Technology Marketing Agency
Forward-thinking tech marketing expertise
A trusted marketing partner for B2B
global tech companies
Marketing technology requires creativity and innovation, as well as technical expertise. Taking a complex, technical subject matter and showcasing the right messages on the right platforms takes skill. Here at Move, we have the expertise to do just that, helping your technology be at the forefront of your audience’s mind.
We’re experts in:
rapid industry change
marketing and sales
Case study highlight
EIZO is an industrial blue chip when it comes to tech solutions. Specifically, it
provides monitor solutions for purposes such as video surveillance,
air traffic control, medical and large office environments. The company operates
internationally, with bases around the world, from Asia to the UK.
Initially the EIZO marketing team approached Move needing a detailed piece of technology marketing strategy analysis that identifies how the EIZO brand is performing within the UK market against competitors. This would help define and align the strategy more closely with the expectations of its customers as well as prioritising marketing platforms to use in any future marketing activity.
EIZO also then required the development of a specific standalone campaign to respond to the challenges of the pandemic. As lockdowns were imposed around the world, more companies and top-level managers were having to consider home office setups for their workers. There were many factors to consider here, from mental health impacts to providing the correct equipment to aid the transition to working away from an office base. EIZO wanted to provide solutions for all.
Move undertook a comprehensive three-month brand audit of the EIZO brand, surveying external customers and distributor partners as well as conducting B2B brand workshops with the internal EIZO team. This enabled the creation of a strategic baseline from which the brand could move forward and reposition against its long term growth objectives.
From there, we focused efforts on a content-led standalone campaign for the emerging work from home sector. The user-journey associated with this campaign ended with the download of an educational eBook, which also collected customer data for each consenting download.
Although content-led, the campaign utilised multiple channels to promote the eBook and direct audiences to the first step of the customer journey, including web development with the creation of a campaign microsite, media buying, web explainers, digital adverts, email distribution and media relations.
More technology case studies
The 8 Moves of B2B
Our unique “8 Moves of B2B” strategic planning framework has been specifically designed for complex industries like the technology sector.
Discover how to quantify the value of marketing for your organisation, improve alignment between sales and marketing and build trust in your brand.
How we ensure technology marketing success
Our unique “8 Moves of B2B” framework underscores our award-winning tech marketing strategies
We translate your strategic plan to tactical actions that boost your brand across multiple digital channels
Our bespoke reports and updates ensure that your campaigns are continuously optimised and effective
Talk to us about your tech marketing strategy
Book a call with Alex
Book an initial 30-minute discovery call with our
Founder and MD, Alex Cairns.
On the call we will discuss your key technology marketing challenges and goals and how to make sure you have a strategy that aligns with them.
How our specialist technology knowledge benefits you
Over the years, we’ve gained the experience and understanding to navigate the tech marketing climate with confidence. Our expertise means that we can help you to:
- Develop strategic B2B tech marketing plans
- Resonate with your target audience
- Drive sales and brand awareness
As an integrated technology marketing agency, our marketing approach encompasses search engine optimisation, content, social media and more, to generate campaigns that make a difference for your business.