B2B Exhibition Marketing

In some industries, it’s easy to reach your customer base online or through social media platforms. In B2B, especially in the Manufacturing, Science and Technology industries, a big part of brand awareness can still come from attending live events, in-person or digitally.


Trade shows present the perfect opportunity to promote your product or service to tens of thousands of decision makers. With a solid B2B event marketing strategy, you will expand your business network, strengthen your market position and increase your customer base.


Exhibition marketing, like most areas of marketing, has developed over the years. When you think of business exhibiting, you should now also be thinking about live-streamed and virtual events. Digital exhibitions can be dynamic and exciting interactive spaces, with the ultimate goal of embracing digital changes whilst providing the same valuable connections and lead generation opportunities.

Whether hosting an in-person exhibition stand or exhibiting digitally, it’s important to ensure all graphics, themes and tone reflect your current branding and messaging. With creative thinking, Move can help bring new B2B event marketing ideas to the table. It’s important to remember pre and post-show communications with your audience, it’s not about just turning up on the day.

Our marketing team will craft everything from digital ads and social media posts right through to email and landing pages to ensure that all your B2B marketing efforts are integrated.

exhibition marketing
exhibition marketing, global stage, goodfellow

Global Stage

Move are experts when it comes to B2B exhibitions, we have undertaken the design, build, logistics and production of over 100 stands around the globe.

These have included a number of Manufacturing, Oil and Gas, Science and Construction sector B2B exhibitions across the UK, Germany, France, Holland and the USA.

We have perfected our formula for B2B exhibitions with localised stock holdings of modular kit. This makes our show solutions both efficient and cost-effective. We have also created stands with integrated bars, lounges and product display areas. All you have to do is show up.

When attending a B2B trade show or hosting an event, it’s important to have people you can rely on. Our clients depend on us for a complete exhibition solution. This covers everything from show documentation, 3D stand mock-up and graphic production through to international logistics, on-site build and the full range of supporting services.