Case Study: Roto
All over the world, German-headquarted Roto is synonymous with innovative, individual and secure hardware systems that increase the added value of windows and doors for people. A global leader in the manufacture of hardware technology for windows and doors, the company has worldwide sales of more than 700 million euros and over 5,000 employees.
More than 500 loyalty programme sign ups
Faced with much larger and well-established brands in the UK market, Roto required a different approach from its traditional stronghold markets across Central and Eastern Europe. The company approached Move with a specific challenge: to build loyalty and repeat business amongst its growing distributor base.
We focused on positioning the Roto brand in the UK marketplace via the development of a range of promotional campaign materials. This included a distributor rewards campaign online portal, as well as associated exhibition material, print collateral and a comprehensive supporting PR and social campaign.
This multi-channel, integrated, building products marketing campaign resulted in more than 500 distributors signing up to the rewards programme. In turn, this resulted in both increased brand loyalty and encouraged repeat purchase from the 500 customers.